Thursday, March 26, 2020

20A - Growing Your Social Capital

1) Domain Expert

  • The domain expert I contacted was the owner of a small sports equipment company for the recreational softball league where I live. He has experience in business, but mostly owned this small business the majority of his time as an entrepreneur.
  • This individual fills this spot of domain expert because he is doing exactly the thing I wish to be doing with my product. 
  • I found this person because I was involved in softball over the years at this particular league and contacted them by e-mail. 
  • I showed him my elevator pitch and shared some ideas, and he gave helpful feedback in return.
  • Including this new person and perspective in my career will help ensure success in my product and ideas.

2) Market Expert

  • The market expert I contacted was the owner of a small sports drink / water bottle company my high school used for the football team. She has experience in business, and is a young entrepreneur taking over. 
  • This individual fills this spot of market expert because she is targeting the same exact market I am targeting, and is experienced in this field. 
  • I found this person through contacting my high school and sending emails. 
  • I sent her my elevator pitch and she reviewed and critiqued it. 
  • Including this new person and perspective in my career and product will help in the success of my product, and also contributes new ideas. 


3) Important Supplier


  • The important supplier I contacted was  the owner of a small sports equipment company for the recreational softball league where I live. He has experience in business, but mostly owned this small business the majority of his time as an entrepreneur.
  • This individual fills this spot of domain expert because he is doing exactly the thing I wish to be doing with my product. 
  • I found this person because I was involved in softball over the years at this particular league and contacted them by e-mail. 
  • I showed him my elevator pitch and shared some ideas, and he gave helpful feedback in return.
  • Including this new person and perspective in my career will help ensure success in my product and ideas.


4) Reflection:
This experience was great in he development of my product and was a great exercise for future projects. In the future, I will continue to use the contact via email, because it seems to be the easiest format during this time.










1 comment:

  1. Hi, Julia, I think you did a great job of growing your social capital. You found individuals that can benefit you in all aspects. All of those whom you reached out to have a great perspective on sports safety and therefore, will help you create helmets efficiently from both a cost and quality perspective. This form of networking will give you an edge over other competitors.

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