19A - Idea Napkin No. 2

Me:
I am Julia Herrmann, a 20-year-old college student at the University of Florida. I have had a variety of jobs in the food industry, and have acquired experience and skills from dealing with people on a daily basis. I have gained skills on the main concepts of customer service, teamwork, organization, and punctuality. My aspirations include being successful and financially comfortable, as well as doing something I enjoy as a career. If I were to start my business in which I was able to invent a football safety helmet to prevent concussions, I would contribute a lot of time and effort in my life to it. This is because I feel that it's an important innovation to introduce to the world of sports.

What I am offering to customers?:
I am offering to customers the idea of safety and comfortability within a somewhat unsafe, yet popular sport realm. I am offering ease to mind of parents with children involved in the sport, as well as the players themselves. I am offering a way for players to keep engaging in the sport they enjoy without having to worry about getting a concussion from it. The product is silicon padding to be placed on the outside of helmets to help with shock resistance when they bump helmets.

Who am I offering it to?:
I am offering this product to anybody involved in sports, it doesn't just have to be football. But, any sport in which an individual is at risk for bumping helmets or slamming helmets an help with a shock resistant technology. Mostly, this targets players, coaches, sports organizations and parents.

Why do they care?:
Customers will care about my product because the issue of concussions is a very wide-spread and well known problem. Not to mention, the effects of concussions can be deadly, and many people care about their health. Also, many people who are responsible for others (coaches, parents, etc.) will care because they're responsible for the health of these individuals as well.

What are my core competencies?
What I have that others don't have is the shock resistance technology. Many helmet brands and providers have 'safety' helmets that don't prevent the issues caused by concussions. My product is different because it takes an even bigger step in preventing this problem.

These elements definitely fit together, and aim towards helping my business in the long run if I can exercise the importance of each of these different aspects. The only aspect of my business concept that would be weak is the fact that its not exactly 100% shock proof or 100% concussion proof because there are other ways in which people can acquire concussions in sports, other than banging their heads together. But, the reason my product is better than the others is because it takes a bigger step towards that 100% proof.