21A - Reading Reflection No. 2

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) What was the general theme or argument of the book?
The general theme of this book is that there are over 100 tips and tricks to use social media as a business strategy and get attention for your brand or product. The author provides actionable lessons for entrepreneurs to improve their social media presence, and use it as a tool in business.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
In my opinion, this book enhanced what we're learning in ENT3003 because it boosts the fact that there are several outlets that exist to express entrepreneurship. Its important to utilize all the resources that we can in this world, especially as times like these where social media is very important, and many businesses rely on it when they can't advertise in person. It also helped me realize how important and helpful it can be to know how to properly use technology and social media to aid in your success.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
My exercise would involve stuff like we're doing now. Blogs, social media accounts, internet websites, etc. I believe it would be very beneficial to practice utilizing social media to promote your products and help in your future success as an entrepreneur.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I never found social media to be a reliable form of product promotion and advertising. The author of this book helped me understand that with the changing times, social media is more important than ever. As long as you're using social media as a resource for your business, it is possible to have great outcomes that lead to success of business. I learned you can tie business and the media to your benefit.